DeAnna McIntosh is a trend-setting, results-driven Brand Strategist and Creativity Consultant with 17+ years of experience helping brands drive sales, conversion, productivity, innovation, and engagement (11 of those years being inside Fortune-ranked companies).

With a strong eye for design and her extensive branding and merchandising experience, she has launched numerous products into retail and e-commerce platforms – with one of the most notable being the Chico’s No-Iron Linen Collection, which is now a multi-million-dollar program. DeAnna also curated the first-ever “shop local” product assortment initiative at Office Depot, merchandising 10+ local Austin, Texas brands inside the 13 area stores - including consumer favorites Epic Provisions and Chameleon Coffee.

In 2015, DeAnna launched The Affinity Group International (TAGI), a Retail Economic Development firm,  to strategically build and fortify independent retail economies in developed and emerging markets through the company's signature retail training and development program, Revitalize Retail®.  The program was facilitated through Economic Development Corporations, Small Business Development Agencies, Chambers of Commerce, and Retail Shopping Centers.

In 2018, DeAnna launched TAGI's sister, Retail Consulting Firm, Retailing Evolved®, to creatively fuel the growth of businesses with the proven branding and merchandising strategies, tools, and systems she utilized daily to drive billions in revenue throughout her corporate career.

In 2020, after the senseless murder of George Floyd, and seeing the awakening of retail companies to their lack of diversity, DeAnna co-founded the 501(c)(3) nonprofit Diversify Retail® Inc. to connect two communities she loves to drive change and make a global impact – the retail community and communities of color. Through her nonprofit, she educates and empowers BIPOC brands and retailers to open and build retail businesses that evolve as quickly as the industry does, and that will shape the face and future of what retail looks like today.

DeAnna's most recent venture, The Visionry, is a Brand Strategy and Creativity Consulting Studio where she and her team help to create and build innovative, authentic, industry-leading brands by infusing creativity in every aspect of their business operations.  She believes that the biggest source of failure in business and education sectors is a lack of innovation, and she works every day to change that.

DeAnna is a Creativity and Innovation Thought Leader and Changemaker, often called upon to speak and inspire audiences that the growth they envision is in their grasp.

She is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency. DeAnna and her team bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one.

DeAnna holds a Bachelor of Science degree in International Fashion Merchandising Management from the Fashion Institute of Technology (FIT) in New York, USA, and Polimoda Institute in Florence, Italy. DeAnna is currently obtaining her Master of Science degree in Creativity and Innovation from Drexel University.  She currently resides in Atlanta, GA with her husband and busy toddler.