Welcome to Season 2 of AND This! In this premiere episode, we sit down with Mahdi Woodard, a marketing and brand strategist who’s redefining how we navigate the social media landscape.

Mahdi unpacks the tension between personal and professional branding, revealing why it’s time to rethink how we show up online. He also shares strategic insights on balancing authenticity and adaptability while tackling common social media challenges—from staying ahead of algorithms to embracing AI tools like ChatGPT.

We also explore the power of style in shaping perception and maximizing opportunities. Whether you’re an entrepreneur, content creator, or just someone looking to elevate your online presence, this episode offers actionable strategies and fresh perspectives to help you thrive in a rapidly changing world.

Tune in for a masterclass in blending strategy, creativity, and confidence!

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KEY POINTS

• Navigating the tension between personal and professional demands on social media
• The challenges and benefits of having multiple social media accounts
• On balancing personal & professional content through personal interests
• The pivotal role of AI in social media to enhance efficiency and engagement
• On embracing authenticity on social media by staying true to your values
• The impact of personal style on social media presence
• On adapting social media strategies and having a growth mindset

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QUOTES

“Social media has changed so much. There was a time when that aesthetic curated feed with the business. If you didn't have it, you looked unprofessional. Then we went to the other side, where it was just completely raw, organic, and now we're finding our fit back to the middle.” – Mahdi Woodard

“You want to maximize your revenue? Pay attention to the importance of image. Pay attention to how you look and dress the part.” – Mahdi Woodard

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GUEST RESOURCES

Mahdi Woodard

IG | @mahdiwoodard

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RESOURCES

Jasmene Bowdry

IG | @jasmenebowdry

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AND This is produced by EPYC Media Network