Creating a Powerful Brand Story with Teri JohnsonClarity To Launch

Creating a Powerful Brand Story with Teri Johnson

Meet Teri Johnson - entrepreneur and adventurer who brings her experience to life through storytelling and luxury products.

Turning her passion into profit, tune in as she shares how her exploration around the world as a travel and lifestyle expert sparked the idea to create a luxury home fragrance company inspired by her neighborhood of Harlem.

But don’t put this “candle lady” into just one box! Listen in to learn how she not only created a powerful brand and niche but a burgeoning empire.

KEY POINTS:

  • Who is Teri Johnson? And how did she get here?
  • What inspired Teri’s business and branding?
  • The evolution of Harlem Candle Company
  • It’s about passion and likability
  • Why you can’t worry about the how
  • Teri Johnson’s advice for upcoming luxury brand entrepreneurs

QUOTABLES:

“It's about being approachable. It's about being likable, but also about the passion that you have and letting that really come through.”

“Don't worry about the how. You can not think about the how. Just know that you want that and you say it out loud.”

GUEST RESOURCES:

Find Harlem Candle Company and your fragrance at harlemcandlecompany.comIG | instagram.com/harlemcandlecompanyIG | instagram.com/travelistateri

PRODUCTS / RESOURCES:

Use Your Passions, Discover Your Purpose, and Create Profit with Natanya Bravo at: natanyabravo.com

And if you like what you’re hearing and want more, follow Natanya on social media!

IG | @thebravolife - instagram.com/thebravolife

FB | @thebravolife - facebook.com/thebravolife

Linkedin | linkedin.com/in/natanyabravo

Clarity to Launch is edited by Instapodcasts (visit at instapodcasts.com)

Reviews

Natanya is a visionary coach and entrepreneur. Listening to her podcast is informative and motivating. Thank you Natanya for sharing your wisdom!

macebr
Clarity To Launch

So much about how we can grow as entrepreneurs has to do with our mindset and this series is a beautiful reminder that we can all learn from and share. Thank you Natanya!

TJ10027
Clarity To Launch

As someone who both helps ppl on their journeys and struggles to keep going on my own journey, it’s encouraging to hear someone talk about feeling stuck and continuing on. Instead of just more success stories that skip over the hard parts or only talk about the hard parts in a way that downplays them to focus on the current success.

@taymakesmoves
Clarity To Launch

Tuning into this podcast made me recognize just how much I live in fear and I’m not living life’s true potential just because you are “ticking the boxes” but that doesn’t translate to true happiness. I needed to hear this! “ combination of fear and excitement, means go” love it!! love her transparency as well makes you feel like your not alone!

Nakita876
Clarity To Launch
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