A picture paints a thousand words and these words ring true when you try and communicate your brand’s story through your socials.

The power of product photography cannot be overlooked - and in this episode, Tara is joined by Alexus Roberts, creative director of TrellVision studios, who specializes in brand design development. Listen in as they discuss the importance of product photography, what you need to know before engaging a product photographer, and (yes, you read that right) photographing vibrators.

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KEY POINTS:

• Product photography as an investment
• What’s the lifespan of a product shot?
• Alexus’s venture into product photography
• What do people need to have prepared before going to a product photographer?
• Photographing a vibrator
• Top 3 things to look out for when you’re hiring a product photographer
• Alexus’s biggest lesson in entrepreneurship
• Alexus ranks her marketing, money, and mindsets

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QUOTABLES:

“Just make sure that you know who you're talking to; who your audience is because it's not the photographer's job to figure out who your audience is...”

“That this is not ice cream and sprinkles. And you know that this is the part of entrepreneurship that nobody talks about, that you deal with”

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GUEST INFORMATION:

Alexus Roberts

alexusroberts.com

LinkedIn | linkedin.com/in/alexuscr

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PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

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Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)