In this episode, I had the pleasure of welcoming back Allie Casazza, famously known as the Decluttering Queen and founder of Becoming Her Collective. I met Allie back in 2017 when we were in a mastermind together, and I have loved following her journey since.

We talk all about the power of authenticity and building a community that is truly aligned with your purpose by ditching your people-pleasing tendencies and fear of judgment. And while this might sound scary, Allie’s experience of purging her audience and the subsequent drop in numbers is ultimately a sign of growth and alignment, because if your people-pleasing tendencies don’t die, your business will.

So if you’re looking to break free from your addiction to approval, this episode is a must-listen. Your true tribe is out there waiting for you - tune in with me and Allie to find out how to attract them!‍

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KEY POINTS:

• The evolution of Allie’s decluttering business journey
• The dangers of people pleasing & pigeonholing yourself as a personal brand
• Allie’s moment of realization that led her to embrace authenticity
• Navigating her divorce announcement in the online space
• How to lead with empathy and loving detachment
• The rule of repelling and attracting people by practicing authenticity
• Allie’s actionable tip to stop editing yourself for others
• About Allie’s Becoming Her Collective

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QUOTABLES:‍

“Being a personal brand will put you in direct conflict with any people-pleasing tendencies that you have, and it has to die, or your brand will.” - Allie Casazza

“I hated who I was when I got on camera. I hated who I was when I was in the Allie Casazza brand because it wasn't really me." - Allie Casazza

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Allie Casazza‍

Join the Becoming Her Collective‍

IG | @allie_thatsme‍

FB | @alliecasazzablog‍

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RESOURCES:

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.