In this episode of More to the Story, host Rocsi Diaz sits down with Derrick Hayes, founder and CEO of Big Dave's Cheesesteaks, to reveal the grit, sacrifice, and resilience behind his success. Derrick shares the remarkable story of transforming a gas station kitchen into a beloved national restaurant brand, overcoming daunting setbacks like a $2.3 million closure that could have ended it all.

Fueled by a promise to his late father, Big Dave, and a commitment to breaking generational curses, Derrick takes us through the highs and lows of his journey. He opens up about the moments that tested his resolve and the lessons learned along the way, emphasizing why lasting success is built on honesty, hard work, and faith.

Discover how Derrick’s approach to branding and social media gave Big Dave's a unique edge, and why he's determined to create more than just a popular restaurant—he’s working to inspire and uplift his community. This episode is packed with insights on building generational wealth, embracing setbacks, and pursuing a purpose-driven path to success.

Join Rocsi and Derrick as they dive into a powerful story that proves achieving greatness is about so much more than reaching the top—it’s about overcoming, learning, and giving back along the way.

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KEY POINTS

• The inspiration behind Big Dave Cheesesteaks business
• On overcoming early financial mismanagement and setbacks
• Humble beginnings: How Big Dave Cheesesteaks started
• The pivotal role of building a diverse team for the brand's growth
• The impact of Derrick's wife’s vegan lifestyle on creating healthier menu options
• Derrick’s goal for Big Dave: Become a renowned household name globally

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QUOTES

"It's really the 13 spices I created in the seasoning. I felt like it’s not the cheese that makes it special. I used to eat this growing up, and I’m not gonna throw anyone under the bus—they have a good sandwich—but what we're doing is different." – Derrick Hayes

“I didn’t care what people thought about me. I was this kid who blew millions of dollars, and now I’m out here cooking on the grill, and everyone was asking, 'What is he doing?' I had to swallow my pride and really understand my purpose.” – Derrick Hayes

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GUEST RESOURCES

Derrick Hayes

IG | @officialdhayes/

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RESOURCES

Rocsi Diaz

IG | @rocsidiaz

X | @rocsidiaz

FB | @rocsi.diaz



More to the Story is produced by EPYC Media Network