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Hard Costs

Welcome to "Hard Costs," the podcast where I, Katy Widrick, your Fractional CMO and Funnel Fixer, help you cut through the chaos and get you to clarity in your business.

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Episodes

December 17, 2024

The Power of Mentorship: How Dr. Ernest McDonald Went From 6th Grade Dropout to Doctor

December 16, 2024

Feature Episode on Goal Digger with Jenna Kutcher - How to Work Less & Earn More!

December 4, 2024

Necole Kane a.k.a. Necole Bitchie on Leaving Celeb Gossip Behind for Peace & Purpose

November 26, 2024

Capturing Confidence: The Art of Empowering Women Through Photography with Danielle Finney

November 25, 2024

Build Wealth Without Burnout: How I Manage Multiple Businesses Like a CEO

November 25, 2024

How 1 Business Sale Launched a Multi-Million Real Estate Empire with Eshonda Blue & Jessica Wright

November 18, 2024

My Proven Strategies to Perfect Your Client's Journey and Convert Leads

November 11, 2024

Executive Assistants vs. Personal Assistants: How to Build Your Dream Support Team

November 6, 2024

Derrick Hayes on Building Legacy from a Gas Station, Generational Wealth, and Big Dreams

October 24, 2024

Toya Johnson on Reality TV vs Real Life, Dealing with Grief, & Raising a Daughter in The Industry

October 28, 2024

How to Create Content That Converts: Social Media Strategies 7-Figure Entrepreneurs Use with Kasey Brown

October 14, 2024

4 Opportunities Every Growing Entrepreneur Needs to Say NO To

October 7, 2024

Proven Storytelling Strategies to Attract Ideal Clients & Grow Your Business with Andy Henriquez

September 30, 2024

The 3 Hard Seasons of Business Every 7-Figure Entrepreneur Must Face

September 18, 2024

Best of Embodying Your "AND This" Energy!

July 29, 2024

Best of Marketing Tools & Strategies That 7-Figure CEO's Use

July 23, 2024

Boundaries, Feedback, Abundance: How to Stand In Your Privilege with Guilty Privilege Podcast

July 22, 2024

Best of Scaling Your Wealth to 7-Figures and Beyond

July 16, 2024

Best Of The Reality Of Things Getting Tough In Business And In Life

July 10, 2024

Best of What Rich In Real Life Means To You

July 8, 2024

5 Proven Strategies for Turning Discovery Calls into Contracts

June 25, 2024

Scribe Your Subconscious: Dominick Ard’is on Building a Life & Business That Flows

April 25, 2024

Scaling Businesses and Prioritizing Work-Life Balance with Tatiana O'Hara

May 14, 2024

My Founder's Journey: How Putting My Head Down for 6 Months Erased $21k Debt

May 6, 2024

Unboxing Your Ability to Lead

April 22, 2024

Find Your Everyday MAGIC and Create True Wealth with Mattie James

April 16, 2024

Speak Up & Manage Conflict with Allison Moore

April 15, 2024

The 3 Stages of Business Growth (& What To Do In Each Stage)

April 2, 2024

DEI in Real Life | A Practical Guide on Allyship & Advocacy with RIRL Podcast

March 25, 2024

Don't Be Afraid to Pivot Into Your Dream Career with Dr. Ebere Sonoiki

March 19, 2024

Decision Making When You're Unsure What's Next with Kristie King

March 11, 2024

How to Set Your Future Self Up For Success

March 11, 2024

Design Your Success - How Alison Mason went from Classroom to Creative Empire

July 5, 2023

Overcoming Scarcity with Cathy Heller Podcast [Summer Show Flip #4]

March 5, 2024

Best of Owning & Embracing Your Guilty Privilege

February 26, 2024

Welcome to DNA of a Professional Podcast Season 4!

October 18, 2023

Content Strategy Q&A: All Your Brand Strategy Questions Answered

October 25, 2023

My Strategic Growth Plan for 2024: The 3 Stages of Business Growth

November 8, 2023

Level Up in 2024: How Masterminds Can Transform Your Relationships & Revenue

November 22, 2023

How One Google Search Led to a Radical Business Transformation with Molly Davis

November 29, 2023

Business Growth Q&A: Overcome Your Biggest Growth Challenges in 2024

February 27, 2024

A More Informed World: Uncovering America's Hidden Narratives with Sherrell Dorsey

February 20, 2024

How to Navigate Life's Twists with Grace, with Amber Naslund

February 5, 2024

Taking Up Space in a Crowded World: The 15-Minute Hack You Need to Step Into Your Own Influence with Kelsey Murphy

January 17, 2024

The Decisions That Made Me Multi 6 Figures in Business Revenue

January 22, 2024

How I Laid The Foundations of My 7-Figure Brand in 6 Steps

January 16, 2024

Best of Spirit

November 14, 2023

The Ugly Truth About Growing Personal & Professionally

March 8, 2022

What Happens When You Choose To Surrender To Your Highest Self With Ingrid Harb

November 28, 2018

Why "Being Yourself" Might Be Killing Your Growth

May 30, 2018

Passion vs. Purpose And Where They Meet In The Middle

May 15, 2018

How To Get All The Confidence You Need With Jelisa Smith

May 11, 2018

15 MIN FRIDAY - Not Moving Forward? Igniting Change Is In The Daily Details

May 8, 2018

There Is A Weight On Your Shoulders Called Purpose With Ms Ivy Box

February 21, 2018

Why you shouldn't quit your day job just yet and the importance of training your mindset with Meaghan Taylor

December 25, 2023

Getting Help Is Not A Weakness: How to Delegate Your Way to 7 Figures

August 1, 2023

Own Your Power to Thrive in Your Career

November 21, 2023

Pathways to Prosperity: Navigating Finance, Growth, and Entrepreneurship with Sugey Piedra

October 24, 2023

Behind the Curtain of Entrepreneurship: Real Talk with Jessica Hurley

December 10, 2020

What's Your Number...And How It Can Change Your Life!

November 10, 2020

The 10 Commandments To Communicate Like A Queen

August 28, 2020

Author of Powerhouse Women on Living A Powerful Life With Lindsey Schwartz

September 2, 2022

The Ongoing Reinvention of Yourself with Enovia Bedford

July 3, 2020

When Is It Time To Do Something Different With Nicole Simmons & Jessica Hurley

December 30, 2019

Why Our "Should" Equals Shame With Topsie VandenBosch

August 13, 2019

Extreme Engagements PJ Madam: From Sydney City girl to One whole year as a nomad, changing her perspective, and breaking societal expectations

July 17, 2018

From Failing College To Successful Entrepreneur - How To Think & Grow Rich With Courtney Sanders

February 4, 2021

From One High Profile Wife to Another, YOU MUST HEAR THIS!

Articles

The Journey to Rich in Real Life: A Story of Transformation

This is Jessica Hurley’s transformative journey towards redefining what being ‘rich in real life’ means to her. Despite achieving significant milestones in her business, Jessica felt something was missing. She decided to step back, reassess, and create space for herself, leading to significant personal and professional changes. She paid off $21,000 in debt, saved almost $20,000 for a home, hired a fractional CEO and a bookkeeper, and took on significant contracts. She also realized the importance of community and support, which positively impacted her and her son. Jessica’s story serves as a powerful reminder that success is not just about hitting certain milestones or achieving certain goals, but about creating a life that feels fulfilling and meaningful. Her journey continues to inspire others with her story of transformation, community, and the power of introspection.

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The Journey of Entrepreneurship: Insights from a Podcast

The blog post delves into the journey of entrepreneurship, drawing insights from a podcast featuring Erica Brown, a real estate investor and serial entrepreneur. It highlights the importance of creating a sense of urgency for change, effective communication in partnerships, learning from common mistakes, overcoming fears, and having a strong support team. Erica shares her experiences of working with her spouse in their real estate business, common mistakes new real estate investors make, and how to overcome fears related to real estate investing. The blog emphasizes the crucial role of a support team in entrepreneurship, not just for mentorship but also for emotional support and encouragement. These insights serve as a valuable guide for aspiring entrepreneurs navigating their path to success.

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The Three Stages of Business: From Experimenting to Scaling

In the experimenting stage (0 to $250k in annual revenue), focus on defining your business model, pricing, and answering key questions. Rely on your existing network and referrals. As you move into the growing stage ($250k to $750k), master your marketing message, build systems, and start assembling your team. Focus on infrastructure, such as automating sales processes and client onboarding. Finally, in the scaling stage ($750k to $1M+), multiply your impact, shift to a CEO mindset, and build a scalable company. Think about HR, finance, and company growth strategies. Remember, each stage requires different strategies. Identify where your business stands and make informed decisions accordingly.

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