In this episode of 7-Figure Educator, Dr. Erica Jordan-Thomas sits down with Andy Henriquez, CEO and Founder of Master Storyteller Academy, for a powerful discussion on how to master the art of storytelling.

Andy shares a vivid personal story about getting his first car at 16, teaching us how to structure impactful narratives that stick. He explains why it’s not about constantly creating new stories for the same audience, but about telling your signature stories to new audiences. These stories can shape your brand and define your legacy.

Together, they dive into the essence of storytelling—how authenticity pulls in the right people and how trying to speak to everyone often means you end up reaching no one. Whether you’re growing a business or simply looking to make a lasting impact, this conversation will inspire you to use the power of storytelling to unlock new levels of success.

Tune in to learn how to elevate your business, engage your audience, and leverage your story to build your 7-figure empire.

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KEY POINTS:

• Andy’s journey from self-doubt to purpose-driven entrepreneurship
• Use personal stories to connect with others and grow your business
• The pivotal role of storytelling in job applications
• Difference between a ‘salesy’ person vs connective storyteller
• Layers of execution in storytelling
• The story about artists and hit records
• The importance of having authenticity

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QUOTES:

“Here's a lesson for entrepreneurs: People don't buy your products and services. They buy the story attached to your products and your services.” – Andy Henriquez

“Connection always precedes conversion, and so people are missing out on opportunities to influence to convert because they failed to connect on the front end.” – Andy Henriquez

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GUEST RESOURCES:

Andy Henriquez

LinkedIn | @andyhenriquez

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RESOURCES:

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Dr. Erica Jordan-Thomas

IG | @e_jordanthomas

LinkedIn | @erica-jordan-thomas-ed-l-d-86314764

Facebook | @EJTConsultingLLC

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7-Figure Educator is produced by EPYC Media Network