In this episode, I’m joined by Tommie Powers, the mastermind behind Tommie Traffic, to uncover the secrets to profitable ad campaigns. Tommie shares why understanding your audience is the foundation of successful marketing, the critical steps to ensure your offer is ad-ready, and how testing fuels long-term growth.
We also explore the mindset shifts necessary to overcome business plateaus and the importance of leveraging proven sales strategies before investing in paid traffic. Whether you're scaling to 7 figures or breaking into 8, this episode is packed with actionable advice to take your business to the next level.
KEY POINTS:
QUOTES:
"Our job as media buyers is to get in front of the right people and then make sure that we're saying the right thing. That's what a quality message is." – Tommie Powers
“If you aren't consistently selling, you shouldn't be even trying to do ads in the first place. You can, if that's what you want to do, but the probability of success is going to be a lot lower. If you want to increase your chance of success, you should be consistently selling.” – Tommie Powers
“Your job is just to figure out — how can I run an ad to get more people interested in my selling process versus going low ticket.” – Tommie Powers
GUEST RESOURCES
Tommie Powers
LinkedIn | @tommiepowers
RESOURCES:
[FREE] Don't miss my free 5-Day 7-Figure Business School and learn the blueprint to grow a seven-figure education consulting business. I'm going to teach you the psychology of a millionaire, how to identify million-dollar problems, package and price your offers, master my seven-figure sales process, and identify leads to pitch immediately. Click HERE to sign up now!
[LIVE EVENT] Join us at Seven Figure Educator Live, a three-day event in Atlanta, Georgia, where you'll experience unparalleled support, community, and fellowship with your fellow educators. Click HERE to grab your ticket now and let's make magic happen together in Atlanta!
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IG | @e_jordanthomas
LinkedIn | @erica-jordan-thomas-ed-l-d-86314764
Facebook | @EJTConsultingLLC
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Each episode is curated with such attention and detail. So much valuable information and insight shared. I look forward to each new episode. This podcast is an excellent starting point to learn more about how to start, grow, and scale your ed consulting biz! Listening (and watching on YouTube) has been time well spent!
Dr Erica is changing the lives of educators everywhere who are still passionate about transforming our young people but struggle living paycheck to paycheck.
She’s helping change the mind and trajectory of those who still love their work! Thank you Dr Erica for this show!
This episode was such a necessary listen. I found myself cheering Erinn on, but also refocusing my own approach to career, growth, and finances …. Such relatable stories snd personal experience shared so honestly. Fantastic coverage of so many topics that needed this level of discussion. 👏🏽👏🏽👏🏽
Erinn’s story was so inspiring! Talk about purpose and preparation and timing and knowing your worth! What a treat to listen to her journey, the community, and the support. Made my day!
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