INTRODUCTION:

In this episode, Lynett and Claudia dive deep into the realm of social media and share their secret tips on how to build a successful online brand! From having no branding and direction in their Instagram profiles to becoming online entrepreneurs, these two boss babes are here to teach you how to turn your social media page into a money-making tool. Learn to make your content stand out, how to cultivate a genuine audience, and how to build brand trust. It's time to up your social media game! Tune in to this episode to find out how.

KEY POINTS / MAIN TAKEAWAYS:

• How to create an appealing Instagram page.
• Why you need to show your FACE!
• What’s your story? (How to word your Instagram bio.)
• Choosing your aesthetic.
• Plan, plan, plan!
• What are your brand pillars?
• The basics of Instagram algorithms.

QUOTABLES:

“Social media is a fun tool, it is not something that you should stress out about. But we immediately understood that there was money to be made from this platform, and we were not going to waste the opportunity.”

“Don't diminish yourself because you don't see yourself as a big-time influencer or blogger because everybody starts somewhere.”

PRODUCTS / RESOURCES MENTIONED:

Like what you're hearing? Share the love for the UNphased podcast on Instagram!

Follow Lynett on Instagram.

Follow Claudia on Instagram.