Today, I am joined by Jasmin Foster, the inspiring founder of Be Rooted, a stationery brand that has made its mark in Target, one of the biggest retailers in the country. Jasmin is here to share her journey of creating a brand that uplifts Black women and provides invaluable advice for Black-owned product-based business owners looking to break into mass retail.

In this episode, Jasmin discusses the do's and don'ts of working with retailers, mindset shifts to persevere through roadblocks, and strategies for navigating the competitive world of mass retail. From managing suppliers and testing products to negotiating retail contracts and leveraging data for strategic decisions, Jasmin offers practical tips and motivational insights that will help you succeed in the retail industry.

Tune in to gain practical tips and motivational insights on breaking into mass retail and thriving as a Black-owned business!

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KEY POINTS

• The impact of creating a brand that uplifts black women
• Developing a product roadmap for a successful brand
• Jasmin’s valuable lessons on working with suppliers and products
• Retail contract negotiation strategies and broker fees
• The importance of data and KPIs for strategic business decisions
• Common challenges faced by small businesses in the retail industry
• The pivotal role of building a strong team to support business growth
• On being multi-passionate and multifaceted in business

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QUOTES

“I always tell people [to] leverage a nine to five as free education. If you plan on being an entrepreneur at some point, why learn all the mistakes on your own? Learn some of those mistakes there, so that you can carry a lot of that on with you.” – Jasmin Foster

“My passion is to center my work around black women… 20 years from now, I'm running a community organization that invests back in black women, whatever it means, it'll always be centered around my purpose.”  – Jasmin Foster

“I think the brands that will survive are being scrappy around their metrics, having to make some really tough decisions… The best brands are the ones that can ride that wave and understand that the goal is to get to tomorrow, not necessarily over exceed.” – Jasmin Foster

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GUEST RESOURCES

Jasmin Foster

IG | @berootedco

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RESOURCES

Jasmene Bowdry

IG | @jasmenebowdry

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AND This is produced by EPYC Media Network