Join me for an electrifying episode with marketing genius and seven-figure e-commerce brand owner, Corey Arvinger! As the CEO of Support Black Colleges, content creator, and marketing expert, Corey has mastered the art of balancing multiple income streams and building a brand that’s both impactful and profitable. In this episode, we’re diving into the nitty-gritty details of how he does it!

We'll explore Corey’s entrepreneurial journey and uncover his simple yet powerful marketing tactics that have catapulted his e-commerce businesses to incredible success. Discover how Corey juggles his roles as a marketing expert, influencer, and e-commerce mogul to ensure a steady flow of income, and learn how he turns failures into valuable lessons, adding new chapters to his success story. Corey also shares his personal stories and strategies that helped him build a seven-figure brand, and how you can apply these same tactics to your own business.

If you're ready to elevate your business game and gain invaluable insights from one of the industry's top minds, this is an episode you can't afford to miss!

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KEY POINTS

• Pivoting a clothing brand from product-based to media-focused
• The importance of being multidimensional as an entrepreneur
• The impact of HBCUs beyond clothing
• On building relationships and providing value to influencers
• The importance of using Instagram's "prime real estate”
• Corey’s experiences of dealing with entitled clients
• The importance of extending grace in business
• Christian clothing line: Finding community and serving others
• Storytelling as the future of marketing
• Challenges of being multi-passionate entrepreneurs
• Avoid burn-out: Delegate, hire, and prioritize self-care
• Self-awareness is key to managing multiple businesses
• The importance of in-person interactions with customers

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QUOTES

“Storytelling is number one for me. There's a difference [between] telling you about my product versus telling you about the people who buy my product.” – Corey Arvinger

“I always tell people I didn't create HBCUs, I didn't discover them. I just served the audience that was being underrepresented… The greatest compliment to me is when somebody talks about my brand like it's theirs — it feels like I'm really doing something.” – Corey Arvinger

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GUEST RESOURCES

Corey Arvinger

IG | @coreyarvinger

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RESOURCES

Jasmene Bowdry

IG | @jasmenebowdry

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AND This is produced by EPYC Media Network